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Tag: ad

And they’re off … £6.8bn Christmas ad spree gets under way | Business

A record £6.8bn festive advertising spree gets under way this weekend with Argos, Asda, Iceland and Walkers calling on the star power of Mariah Carey and the cast of Frozen to help shift everything from crisps to turkey crowns and musical instruments. Argos and Iceland’s ads are launching during ITV’s Coronation Street on Friday, while …

And they’re off … £6.8bn Christmas ad spree gets under way | BusinessRead More

Global ad spend has slowed but 2020 looks set to be a bumper year

Total global ad spend has been less than expected so far in 2019 but a number of events next year should help industry growth pick up the pace. That’s according to data from the World Advertising and Research Center (WARC) suggests there will be an overall rise of 2.5% in marketing spend by the end …

Global ad spend has slowed but 2020 looks set to be a bumper yearRead More

eMarketer, Retail News, ET Retail

San Francisco: Amazon is eating into Google‘s giant slice of online search advertising in the US as businesses target the online retail platform’s shoppers, according to an eMarketer forecast released on Tuesday. Google will continue to dominate the market for serving up ads along with search results, but Amazon and “smaller players” including Walmart, Target, …

eMarketer, Retail News, ET RetailRead More