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Tag: adidas AG

Old Navy was neglecting brand marketing, Gap CFO admits

Old Navy’s ad campaign with Neil Patrick Harris. YouTube Gap said this week it has made the mistake of advertising its discounts at the expense of building brand loyalty for Old Navy. It seems to be a trend, as Gap joins several other companies lamenting that they’ve neglected brand marketing in favor of discounts or …

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Going public is ‘certainly our objective as a company’

If StockX has plans to hold an IPO, it now has a person at the helm with experience in pubic markets. StockX, the Detroit-based e-commerce marketplace that started out as an exchange for limited-edition sneakers, in June brought on eBay alum Scott Cutler to lead the privately held company as CEO. In the same month, …

Going public is ‘certainly our objective as a company’Read More

Adidas and Nike supply tactics abuse market dominance

An Adidas Store is shown at the Galleria Mall in Houston. Earl Gibson III | WireImage | Getty Images The sales and supply strategies of big sports brands such as Adidas and Nike should face government investigations, U.K. retail giant Sports Direct claimed. In a statement on Monday, the British firm accused global sports apparel …

Adidas and Nike supply tactics abuse market dominanceRead More