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Tag: ads

Retail is king in the battle of the Christmas ads

Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and …

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Shoppable ads pop up on TikTok, Retail News, ET Retail

BENGALURU: Shoppable advertisements have started making a frequent appearance on TikTok, the popular short video Chinese app, possibly indicating a step towards ecommerce in India. By tapping on the video advertisement, users are redirected to a microsite where they can browse and shop, while still being on the TikTok app. TikTok had rolled out this …

Shoppable ads pop up on TikTok, Retail News, ET RetailRead More