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Tag: Advertising

Social media advertising by retailers to hit nearly $65 billion

Social media advertising is increasingly a primary focus for retail brands — and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted by WBR Insights, research arm of the eTail …

Social media advertising by retailers to hit nearly $65 billionRead More

Social media advertising by retailers to hit nearly $65 billion

Social media advertising is increasingly a primary focus for retail brands — and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted by WBR Insights, research arm of the eTail …

Social media advertising by retailers to hit nearly $65 billionRead More

Old Navy was neglecting brand marketing, Gap CFO admits

Old Navy’s ad campaign with Neil Patrick Harris. YouTube Gap said this week it has made the mistake of advertising its discounts at the expense of building brand loyalty for Old Navy. It seems to be a trend, as Gap joins several other companies lamenting that they’ve neglected brand marketing in favor of discounts or …

Old Navy was neglecting brand marketing, Gap CFO admitsRead More

How the Ikea Christmas ad brought grime to the masses | Jeffrey Boakye | Opinion

Everything you need to know about why Ikea’s Christmas ad is a big deal can be summarised in one word: grime. The Swedish furniture monolith has drawn on the genre that has given us Stormzy at Glastonbury, two Mercury music prize winners, #Alexfromglasto and a 21st-century cultural earthquake that continues to reverberate through the mainstream. …

How the Ikea Christmas ad brought grime to the masses | Jeffrey Boakye | OpinionRead More

Noel parking: Tesco van parks on a roof to start Christmas ad blitz | Business

Tesco has parked one of its delivery vans on top of a thatched house in Tatton Park, near Knutsford in Cheshire, to promote the launch of its Christmas ad this weekend. The supermarket, which is one of the last major retailers to reveal details of its festive campaign, is to premier its TV ad during …

Noel parking: Tesco van parks on a roof to start Christmas ad blitz | BusinessRead More

Sainsbury’s Christmas ad offers new twist on Dickensian London | Business

Sainsbury’s has given Father Christmas a Dickensian origin story in a festive advert that aims to remind viewers of its 150-year history at the heart of the British high street. The TV campaign, which launches on Tuesday during ITV’s Emmerdale and then goes online, tells a Christmas story based around the first Sainsbury’s store, which …

Sainsbury’s Christmas ad offers new twist on Dickensian London | BusinessRead More

M&S launches its Christmas campaign with all-dancing advert | Business

Marks & Spencer has thrown down the gauntlet to John Lewis this year with an all-dancing Christmas advert featuring a signature “shoulder roll” move that it hopes could set dancefloors and social media alight over the festive season. Set to House of Pain’s 1992 hit Jump Around, the ad was made by the British director …

M&S launches its Christmas campaign with all-dancing advert | BusinessRead More

And they’re off … £6.8bn Christmas ad spree gets under way | Business

A record £6.8bn festive advertising spree gets under way this weekend with Argos, Asda, Iceland and Walkers calling on the star power of Mariah Carey and the cast of Frozen to help shift everything from crisps to turkey crowns and musical instruments. Argos and Iceland’s ads are launching during ITV’s Coronation Street on Friday, while …

And they’re off … £6.8bn Christmas ad spree gets under way | BusinessRead More

Global ad spend has slowed but 2020 looks set to be a bumper year

Total global ad spend has been less than expected so far in 2019 but a number of events next year should help industry growth pick up the pace. That’s according to data from the World Advertising and Research Center (WARC) suggests there will be an overall rise of 2.5% in marketing spend by the end …

Global ad spend has slowed but 2020 looks set to be a bumper yearRead More