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Tag: afford

Why CPG marketers can’t afford to go dark despite coronavirus risks

As the coronavirus upends industries from travel to restaurants, the consumer packaged goods sector finds itself in an advantageous, but potentially more complex, position. Sales of essential household goods and packaged foods are strong as people pantry load and seek comfort during the pandemic, but key marketing levers are shut off, halting strategies and possibly …

Why CPG marketers can’t afford to go dark despite coronavirus risksRead More