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Tag: Alphabet Class A

At least 150 companies have warned investors

David Paul Morris | Bloomberg | Getty Images About 150 publicly traded companies have warned investors of the threat COVID-19 poses, with several anticipating they’ll miss guidance for the March quarter.  The new coronavirus was first discovered in December in China. At first, several companies had to suspend their supply chains or temporarily close brick-and-mortar …

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How department stores lost their clout in the beauty industry

Pedestrians pass in front of an Ulta Beauty store in New York. Gabby Jones | Bloomberg | Getty Images In the beauty business, there’s been a changing of the guard over the past decade. Social media has bolstered the success of specialty stores and cultivated a number of billion-dollar upstart beauty brands that are going …

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How Google uses A.I. to help boost profits from online shopping

Artificial intelligence can help businesses make more money from online shopping, Carrie Tharp, Google Cloud’s head of retail, told CNBC on Monday. “We’re helping retailers with Google A.I. to help drive their ability to do promotions, recommendations, improve their margins with dynamic pricing,” Tharp said on “Squawk Alley.” “So it’s really helping that retail C-suite …

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Old Navy was neglecting brand marketing, Gap CFO admits

Old Navy’s ad campaign with Neil Patrick Harris. YouTube Gap said this week it has made the mistake of advertising its discounts at the expense of building brand loyalty for Old Navy. It seems to be a trend, as Gap joins several other companies lamenting that they’ve neglected brand marketing in favor of discounts or …

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DoorDash continues to lead in the food delivery wars

An exclusive partnership with Cheesecake Factory and deals to deliver for Chipotle Mexican Grill, Five Guys and other local restaurants made DoorDash the leader in U.S. meal delivery last month. According to data from consumer analytics firm Second Measure, DoorDash has 35% of the meal delivery market. Publicly traded rivals Grubhub and Uber Eats captured …

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Nike just the start of firms ditching Amazon to sell direct

Nike‘s decision to stop selling merchandise to Amazon is just the “tip of the iceberg” of brands opting to go directly to consumers, internet entrepreneur Tim Armstrong told CNBC on Friday. “The direct-to-consumer movement will be the replacement for the retail issues and commerce issues that are going on because of the platforms,” said Armstrong, …

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Global ad spend has slowed but 2020 looks set to be a bumper year

Total global ad spend has been less than expected so far in 2019 but a number of events next year should help industry growth pick up the pace. That’s according to data from the World Advertising and Research Center (WARC) suggests there will be an overall rise of 2.5% in marketing spend by the end …

Global ad spend has slowed but 2020 looks set to be a bumper yearRead More