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Tag: analytics

6 Ways Retailers Reap the Rewards of Data Analytics

Feb 13 2020 Becky Holton Guest Contributor Modern consumers leave all sorts of digital footprints both online and in-store, and unlocking insights from all that data allows you to deliver better shopping experiences more effectively and efficiently. Retail business is getting increasingly competitive because …

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Boost your eCommerce Revenue with Smart Pricing Analytics

The retail world is currently facing rapid evolution. Market trends are fluctuating at an unprecedented pace, prices are as competitive as they’ve ever been, and customers are holding companies to ever-higher standards. The only way to keep up is with a pricing analytics software that enables you to strategize in a manner that optimizes for …

Boost your eCommerce Revenue with Smart Pricing AnalyticsRead More

Boost your eCommerce Revenue with Smart Pricing Analytics

The retail world is currently facing rapid evolution. Market trends are fluctuating at an unprecedented pace, prices are as competitive as they’ve ever been, and customers are holding companies to ever-higher standards. The only way to keep up is with a pricing analytics software that enables you to strategize in a manner that optimizes for …

Boost your eCommerce Revenue with Smart Pricing AnalyticsRead More

Deep dive into Shopping Mall Analytics (I)

We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales to how it enables the streamlining of promotional content placement and optimization of existing categories. All this remains true when applied to a larger space. Regardless of the scale of …

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Online fashion platform Zalando to use GoodData analytics for deep data insights – Retail Times

GoodData, a leader in end-to-end analytics solutions, announced today that Zalando, Europe’s leading online platform for fashion and lifestyle, is using GoodData technology to provide brands with detailed access to data to help them better target their customers and grow their businesses. Founded in Berlin in 2008, Zalando brings head-to-toe fashion to 32 million customers via 300 …

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Top technologies for in-store analytics

Introduction to In-store Analytics What experience did my customers have when entering my store? How were the various purchase decisions reached or what factors influenced one purchase over the other? These are questions retailers try to answer in order to figure out how best to serve their customers. Over the years, retailers have always based …

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Category Managers and the future of in-store analytics

The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal so as not to miss any item on sale, discounted or available promotions while seeking out the various items they came in for. Little do they know that what they see and the interaction from …

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Cyber Monday sales hit record $9.2 billion: Adobe Analytics

Cyber Monday sales in 2019 are reaching new records, as the ease of shopping on the internet beats hopping in the car to head to the mall. Shoppers are expected to ring up a whopping and record $9.2 billion online on Monday, up 16.9% from a year ago, with people spending an estimated $11 million …

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