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Tag: authenticity

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). In addition, 61% of people aged 16-24 …

Generation Z want to see authenticity in their fashion brands, but what does this mean?Read More