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Tag: B2C

Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. Madeline Cyr: You predict that …

Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC AcquisitionsRead More