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Tag: backfire

More brands are leaving Amazon, but the strategy could backfire

A growing number of brands are deciding they no longer need Amazon. Earlier this week, Ikea became the latest brand to cut ties with Amazon when it decided not to continue a pilot program that began in 2018. The Swedish retailer joined the likes of Nike, Birkenstock and PopSockets, all of which decided selling directly …

More brands are leaving Amazon, but the strategy could backfireRead More