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Tag: Backtoschool

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

Brief: Hollister is working with some of TikTok’s most popular content creators for a back-to-school marketing campaign centered on the brand’s jeans, per a company press release. The Abercrombie & Fitch Co. label enlisted sisters Charli and Dixie D’Amelio, Noah Pugliano and TV personality Bill Nye to serve as “Jeanealogists” who will run video experiments …

Hollister enters shaky back-to-school period with campaign led by top TikTok talentRead More

Customer Growth Partners: Back-to-school spending to rise 3.7%, driven by online

E-commerce spending will fuel a solid back-to-school season for retailers even as most physical stores see declines.  That’s according to Customer Growth Partners’ 18th annual Back-To-School forecast, which predicted that sales will rise 3.7% year-over-year for the July -thought September period to $647 bllion. The 3.7% increase is slightly below the 10-year average back-to-school growth of …

Customer Growth Partners: Back-to-school spending to rise 3.7%, driven by onlineRead More