2020 has proven to be a challenging year for brick-and-mortar retailers — but for those with strong ecommerce roots, the challenges were a little less difficult. Some online businesses even saw a huge increase in revenue and are doing quite well. Two Sydney brothers did just that and saw the
Tag: beauty
Digital Go-To-Market Review: Beauty Brands
Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From