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Tag: beer

Brewers embrace Dry January as US beer consumption declines

A still image from Heineken O.O video ad Source: Heineken Americans are drinking less beer, encouraged by trends like Dry January. But brewers like Molson Coors Beverage and Heineken are trying to use the monthlong sobriety challenge to promote their beer. Dry January started in the United Kingdom in 2013. Since then, the movement has …

Brewers embrace Dry January as US beer consumption declinesRead More

Bud Light’s parent accuses MillerCoors of stealing its beer recipes

Source: Anheuser-Busch InBev In the latest escalation of the legal battle between Anheuser-Busch InBev and MillerCoors, the Bud Light brewer is accusing its rival of stealing secret recipes for its beers, including Michelob Ultra and Bud Light. MillerCoors, the U.S. subsidiary of Molson Coors, first filed a lawsuit against Anheuser-Busch in March after its rival …

Bud Light’s parent accuses MillerCoors of stealing its beer recipesRead More