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Tag: beliefs

Study: Consumers pay more for brands in sync with their beliefs

Get great content like this right in your inbox. Subscribe Providing a brand purpose takes effort, but pays dividends. According to a new study of 19,000 consumers age 18-73 in 28 countries from IBM and the National Retail Federation (NRF), one-third of all respondents will stop buying their preferred products if they lose trust in …

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