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Tag: Bergh

Levi Strauss CEO Chip Bergh on taking big risks with the jeans brand

Jeans are displayed at a Levi Strauss store in New York, March 19, 2019. Shannon Stapleton | Reuters Chip Bergh took over as CEO of Levi Strauss & Co. in 2011 when the “death of denim” was in. Bergh, who had a long career at Procter & Gamble, made the move even though many others …

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