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Tag: Birchbox

Birchbox CEO is looking beyond beauty connoisseurs for growth

Back in 2010, Birchbox CEO Katia Beauchamp and her co-founder Hayley Barna were having a hard time convincing brands to join their newly formed subscription service — offering five to six curated beauty products for a flat monthly fee. The customer base was not yet there and the business model untested. “The story I always remember …

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