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Tag: Booking Holdings Inc

At least 150 companies have warned investors

David Paul Morris | Bloomberg | Getty Images About 150 publicly traded companies have warned investors of the threat COVID-19 poses, with several anticipating they’ll miss guidance for the March quarter.  The new coronavirus was first discovered in December in China. At first, several companies had to suspend their supply chains or temporarily close brick-and-mortar …

At least 150 companies have warned investorsRead More

Old Navy was neglecting brand marketing, Gap CFO admits

Old Navy’s ad campaign with Neil Patrick Harris. YouTube Gap said this week it has made the mistake of advertising its discounts at the expense of building brand loyalty for Old Navy. It seems to be a trend, as Gap joins several other companies lamenting that they’ve neglected brand marketing in favor of discounts or …

Old Navy was neglecting brand marketing, Gap CFO admitsRead More

Global ad spend has slowed but 2020 looks set to be a bumper year

Total global ad spend has been less than expected so far in 2019 but a number of events next year should help industry growth pick up the pace. That’s according to data from the World Advertising and Research Center (WARC) suggests there will be an overall rise of 2.5% in marketing spend by the end …

Global ad spend has slowed but 2020 looks set to be a bumper yearRead More