Tag: brand

Four tips to transition seasonal talent into brand ambassadorsFour tips to transition seasonal talent into brand ambassadors

Retailers are bolstering their workforces by cultivating the skills of seasonal staffers and transitioning them into full-time associates. The labor market continues to tighten, forcing retailers to ramping up hiring efforts of full-time associates. This requires companies to think outside of the box when hiring and training their workforce — especially seasonal employees that they […]

Dr Martens: are things going wrong with the UK’s beloved brand? | MoneyDr Martens: are things going wrong with the UK’s beloved brand? | Money

It was just a small question in our regular Consumer Champions column. Why, a reader asked, had her £170 Dr Martens boots fallen apart after just six months? The response was huge, with readers accusing the bootmaker of sacrificing quality, offshoring production and chasing profits under the ownership of a London-based private equity company a […]

Old Navy was neglecting brand marketing, Gap CFO admitsOld Navy was neglecting brand marketing, Gap CFO admits

Old Navy’s ad campaign with Neil Patrick Harris.YouTubeGap said this week it has made the mistake of advertising its discounts at the expense of building brand loyalty for Old Navy.It seems to be a trend, as Gap joins several other companies lamenting that they’ve neglected brand marketing in favor of discounts or performance-driven ads. Adidas […]

M&S hire senior Tesco executive in effort to revive clothes brand | BusinessM&S hire senior Tesco executive in effort to revive clothes brand | Business

Marks & Spencer has hired a senior Tesco executive to lead its latest attempt to reinvigorate its struggling clothing business. Richard Price, the head of Tesco’s F&F clothing and homewares label, has worked at M&S before. He spent seven years with the chain, rising to become menswear director, but left in 2012 after becoming disillusioned […]

Direct-to-consumer footwear brand Taft opens its first storeDirect-to-consumer footwear brand Taft opens its first store

Get great content like this right in your inbox. Subscribe Another digitally native retailer has made the jump to brick-and-mortar. Men’s footwear brand Taft has opened its first-ever store, in Manhattan’s SoHo neighborhood. Founded in 2014, the brand has amassed a following among athletes, celebrities and other influencers. Taft shoes are produced in Spain and […]

Levi Strauss CEO Chip Bergh on taking big risks with the jeans brandLevi Strauss CEO Chip Bergh on taking big risks with the jeans brand

Jeans are displayed at a Levi Strauss store in New York, March 19, 2019.Shannon Stapleton | ReutersChip Bergh took over as CEO of Levi Strauss & Co. in 2011 when the “death of denim” was in. Bergh, who had a long career at Procter & Gamble, made the move even though many others saw it […]