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Tag: brought

How the Ikea Christmas ad brought grime to the masses | Jeffrey Boakye | Opinion

Everything you need to know about why Ikea’s Christmas ad is a big deal can be summarised in one word: grime. The Swedish furniture monolith has drawn on the genre that has given us Stormzy at Glastonbury, two Mercury music prize winners, #Alexfromglasto and a 21st-century cultural earthquake that continues to reverberate through the mainstream. …

How the Ikea Christmas ad brought grime to the masses | Jeffrey Boakye | OpinionRead More