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Tag: Campaign

Walmart, Verizon launch joint interactive holiday campaign

Walmart and Verizon Media are partnering to offer shoppable gift guides and first access to holiday deals. The companies’ new campaign, “30 Days of Savings,” is an expansion of Verizon property Yahoo Shopping’s cashback event from the 2019 holiday season. Throughout the month, Verizon Media properties including Yahoo, HuffPost, TechCrunch, In The Know, Engadget, and …

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Waitrose and John Lewis set to unveil a Christmas Campaign like no other for a year like no other – Retail News – A1 Retail Magazine

As the nation prepares to enter one of the most uncertain Christmases of recent times,  John Lewis and Waitrose will aim to harness the spirit and thoughtfulness of the Covid 19 pandemic and create an outpouring of kindness to help Britain’s struggling families. Motivated by the plight of so many who have found it difficult …

Waitrose and John Lewis set to unveil a Christmas Campaign like no other for a year like no other – Retail News – A1 Retail MagazineRead More

Iceland ups support for Marcus Rashford’s campaign to end child food poverty

Marcus Rashford has teamed up with Aldi, Asda, Co-op, Deliveroo, FareShare, Food Foundation, Iceland, Kellogg’s, Lidl, Sainsbury’s, Tesco and Waitrose, to form the Child Food Poverty Task Force. // Iceland to further support Marcus Rashford’s campaign to end child food poverty through free frozen veg offer // As part of the campaign it will give …

Iceland ups support for Marcus Rashford’s campaign to end child food povertyRead More

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

Brief: Hollister is working with some of TikTok’s most popular content creators for a back-to-school marketing campaign centered on the brand’s jeans, per a company press release. The Abercrombie & Fitch Co. label enlisted sisters Charli and Dixie D’Amelio, Noah Pugliano and TV personality Bill Nye to serve as “Jeanealogists” who will run video experiments …

Hollister enters shaky back-to-school period with campaign led by top TikTok talentRead More

Love Cocoa moves into Grocery with launch aiming to fight deforestation with ‘One Egg, One Tree’ campaign – Retail Times

Love Cocoa, the British chocolate brand created by James has launched two luxury eggs including a vegan-friendly option, all handmade here in Great Britain. True to the brand’s ethical, sustainable roots, the products are palm oil free with 100% recyclable packaging that’s also plastic free. The products will be available via Ocado from March, marking …

Love Cocoa moves into Grocery with launch aiming to fight deforestation with ‘One Egg, One Tree’ campaign – Retail TimesRead More

SoftBank probes smear campaign against Nikesh Arora, Retail News, ET Retail

SoftBank, one of the world’s most dominant technology investors, has set up a special committee to probe a smear campaign against the Japanese conglomerate and a former executive. The committee, comprising directors on the board of the group, will examine the allegations, including those against former SoftBank president Nikesh Arora, according to a statement by …

SoftBank probes smear campaign against Nikesh Arora, Retail News, ET RetailRead More

Veganuary signed up record 400,000 people, campaign reveals | Food

A record 400,000 people worldwide signed up to the Veganuary movement this year, the campaign has revealed. Since 2014, the UK-based group has asked people to pledge to eat a vegan diet for the month of January. It said the latest figure compares with 250,000 participants in 2019 and 170,000 in 2018. Signatories now come …

Veganuary signed up record 400,000 people, campaign reveals | FoodRead More

Dr. Martens launches ‘Tough As You’ campaign

Dr. Martens have launched their biggest campaign of the year, ‘Tough As You’. The campaign celebrates the strength of the brand in promoting resilience and individuality — anchored by the core idea that the only thing tougher than Docs boots, is the people who wear them. IPOS took the powerful campaign message to over one …

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Alibaba praises Hong Kong at start of retail campaign for $13 bln listing, Retail News, ET Retail

By Scott Murdoch HONG KONG, – Alibaba Group Chairman Daniel Zhang said Hong Kong’s “future is bright” as the ecommerce giant kicked off the retail campaign for its secondary listing in the city gripped by increasingly violent protests and recession. In a first for the Asian financial hub, Alibaba said the listing would be fully …

Alibaba praises Hong Kong at start of retail campaign for $13 bln listing, Retail News, ET RetailRead More

Amazon launch heart-warming new Christmas campaign for 2019

Amazon has launched a heart-warming new multi-channel brand campaign which sees the return of its iconic singing boxes, embracing a touch of festive magic to deliver smiles as well as gifts this Christmas. Amazon’s hotly-anticipated Christmas campaign will be launching with a hero 90 second TV advert airing on 4th November during Coronation Street, and …

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