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Tag: channel

Making ‘no-channel’ retail a reality

Omnichannel retail is giving way to “no-channel” retail. While omnichannel refers to conducting retail consistently across disparate channels, I believe the industry is evolving into a new model I call no-channel. Retailers have long been told their customers do not distinguish among different channels in their front-end experience. Now retailers themselves are experiencing the elimination …

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Making ‘no-channel’ retail a reality

Omnichannel retail is giving way to “no-channel” retail. While omnichannel refers to conducting retail consistently across disparate channels, I believe the industry is evolving into a new model I call no-channel. Retailers have long been told their customers do not distinguish among different channels in their front-end experience. Now retailers themselves are experiencing the elimination …

Making ‘no-channel’ retail a realityRead More

3 things every retailer needs to know about cross-channel shoppers

While everyone’s scrambling to collect data on every touchpoint, not enough brands are taking the time and effort to sync up their datasets (or their cross-channel strategies). To help brands understand how digital interactions line up with in-store behaviors, we triggered visit-detected surveys to nearly 16,000 consumers about their cross-channel shopping habits following a trip …

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