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Tag: channels

Managing Your Digital Channels with Metrics

Feb 23 2020 Carol Evenson Guest Contributor Just as shopper metrics are critical for your brick-and-mortar stores, metrics for your digital channels will help you identify strengths to further leverage and opportunities for ongoing continuous improvement. Paying close attention to e-commerce metrics will add …

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How jewellery retailers are using online channels to hold trunk shows in COVID-19 times

The House of Luxury (HOL) has unveiled their new virtual showroom with exclusive virtual trunk shows featuring some of the Middle East’s leading fine jewellery designers; YEPREM, Alessa, Tabbah, Aisha Baker and Terizihan. Aisha Baker, Designer says, “We are happy to be a part of the project especially in this very challenging time for the …

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ITC expects collaborations with unlikely partners to open new distribution channels

FMCG major ITC expects its new collaborations with unlikely partners, including Domino’s, Swiggy and Zomato in the wake of coronavirus pandemic and subsequent lockdown opening new distribution channels, to become mainstream in future, according to a company official. According to a PTI report: The Kolkata-based firm had launched multiple initiatives to partake in India’s fight …

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Choosing the Best Marketing Channels for Your Retail Brand

Mar 10 2020 Sophia Conti Guest Contributor Taking the time to assess and test what marketing channels bring more shoppers and higher sales to your brand allows you to focus your efforts on the most valuable channels to cultivate a differentiating experience for your shoppers. …

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Foot Locker brings brands, channels together in one loyalty program

Get great content like this right in your inbox. Subscribe Foot Locker Inc. is officially rolling out its new unified FLX membership program in North America. Members of FLX receive rewards for shopping and engaging across all six U.S. Foot Locker brands – Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, and …

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eBay crosses all channels with holiday promotions, including brick-and-mortar

eBay’s latest holiday marketing efforts include shoppable videos and a physical pop-up. The e-commerce marketplace has been busy since ending its self-imposed ban on holiday promotions on Nov. 1. In what it described as a brick-and-mortar alternative to visiting crowded stores on Black Friday, eBay will open a pop-up, “Black Friday Escape Room,” in downtown …

eBay crosses all channels with holiday promotions, including brick-and-mortarRead More

Study: Two retail channels poised for fastest store growth

Consumers’ increasing focus on price and speed bodes well for two types of brick-and-mortar chains. According to new data from retail analytics platform Edge by Ascential, discount and convenience stores in the U.S. are projected to grow faster than all other offline retail channels over the next five years.  Non-food discount, food discount and convenience stores …

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