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Tag: CMOs

Retail CMOs Must Create Value To Spark Joy In Customers

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the customer predictions for the year, I spoke with Anjali Lai, a Forrester expert on CMO-targeted consumer behavior and decision-making research. Source …

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Retail CMOs Must Invest In Total Brand Experience

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. We spoke with experts Keith Johnston and Nick Monroe to understand CMO predictions for this year. Madeline Cyr: CMO positions at retailers and brands …

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