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Tag: column

Guest Column: Experience Is the Retail Edge 

Retail industry analysts will look back at 2020 as a pivotal year for consumers and brands alike, as major shifts in technology and shopping behavior converge.  Significant improvements to the mobile shopping experience mean that the predicted “retail apocalypse” will actually look more like a steady erosion of physical retail, as purchases of almost every …

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Guest column: High-consideration purchases go online

E-commerce is no longer only for routine transactions. Consumers are increasingly making high-consideration purchases online. This is a pivotal shift in the commerce landscape that will force retailers to rethink their customer experiences both online and in-store. Content will be key.  Traditionally, high-consideration purchases – anything that you invest a lot of time to research …

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Guest Column: Black Friday vs. Singles Day in China

This month, two major retail events take place in China, the biggest retail market in the world: Black Friday and Singles Day.  Both of these events matter because they profoundly influence global retail trends as well as U.S. retail strategy. In recent years, a growing number of American retailers and brands have paid close attention …

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Guest Column: How broken is your retail marketing data?

The era of “big data” was supposed to change the game for marketers. The experts said big data would help marketers better understand their customers, how to reach them, and ultimately get better results for their companies. In some ways that has happened; but at the same time, more data has simply left marketers drowning …

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Guest Column: How intelligent systems can enhance sustainability for fresh retailers

This year, the millennial generation will overtake baby boomers as the largest adult population group in the U.S.  And millennials will bring their demands for sustainability to the front of every grocery checkout aisle. Fresh retailers, or retailers in the business of providing highly perishable foods like produce and meat to consumers, can strengthen sustainability …

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