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Tag: Cosmetics

LVMH will use its perfume and cosmetics factories to manufacture free hand sanitizer

Bernard Arnault, billionaire and chief executive officer of LVMH Moet Hennessy Louis Vuitton SE, speaks as the luxury brand announces full year earnings in Paris, France, on Tuesday, Jan. 28, 2020. Christopher Morin | Bloomberg | Getty Images LVMH is prepping its perfume and cosmetics production sites to manufacture hydroalcoholic gel in the midst of the …

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Benefit Cosmetics picks The Loyalty People for customer drive – Retail Times

Customer loyalty expert The Loyalty People has announced its appointment by Benefit Cosmetics to conduct a full strategic review of the pioneering beauty brand’s loyalty programme, as it looks to assess its consumer proposition in 2020.  The new contract will see The Loyalty People’s founder Pete Howroyd and strategy director Sheila Power work …

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How department stores lost their clout in the beauty industry

Pedestrians pass in front of an Ulta Beauty store in New York. Gabby Jones | Bloomberg | Getty Images In the beauty business, there’s been a changing of the guard over the past decade. Social media has bolstered the success of specialty stores and cultivated a number of billion-dollar upstart beauty brands that are going …

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4 lessons learned by iconic brand in the digital era

Being agile enables organizations to quickly pivot in an ever-changing landscape. In the prestige beauty industry, agility allows us to rapidly respond to quick shifts in consumer demand and create new experiences for our consumers to better engage with our brands. Given the growing trend of personalization and customization, we leverage many different technologies to …

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Estee Lauder downgraded by Piper Jaffray

A sales assistant arranges lipsticks at an Estee Lauder store. Qilai Shen | Bloomberg | Getty Images Estee Lauder was downgraded from overweight to neutral by Piper Jaffray, who says teenagers are wearing less makeup and changing their shopping habits. Cosmetic sales are soft due to a combination of beauty categories like skincare and hair …

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Birchbox CEO is looking beyond beauty connoisseurs for growth

Back in 2010, Birchbox CEO Katia Beauchamp and her co-founder Hayley Barna were having a hard time convincing brands to join their newly formed subscription service — offering five to six curated beauty products for a flat monthly fee. The customer base was not yet there and the business model untested. “The story I always remember …

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