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Tag: CPG

Why CPG marketers can’t afford to go dark despite coronavirus risks

As the coronavirus upends industries from travel to restaurants, the consumer packaged goods sector finds itself in an advantageous, but potentially more complex, position. Sales of essential household goods and packaged foods are strong as people pantry load and seek comfort during the pandemic, but key marketing levers are shut off, halting strategies and possibly …

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What The CEO Of Every CPG Brand Needs To Do Tomorrow

The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Some sellers on online marketplaces, however, traffic in the business of outright fake products. Others may procure merchandise through legitimate channels but engage in …

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Target innovation chief jumps to CPG company

Minsok Pak has quietly left Target Corp. after two years in a C-level role overseeing strategy and innovation. Pak, who joined Target in September 2017 as executive VP and chief strategy and innovation officer, has taken the position of executive VP, chief strategy and transformation officer of Mondelēz International, Inc. Mondelēz provides snack brands in …

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Study: CPG retailers can get new customers for the holidays

Get great content like this right in your inbox. Subscribe The holidays can be a blue time for retailers of CPG products, or cheery with the right promotional and pricing strategies. According to data from Nielsen, 75% of U.S. adults are “omni-shoppers” who buy products both online and offline. However, one-third of these omnishoppers have …

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