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Tag: crosschannel

3 things every retailer needs to know about cross-channel shoppers

While everyone’s scrambling to collect data on every touchpoint, not enough brands are taking the time and effort to sync up their datasets (or their cross-channel strategies). To help brands understand how digital interactions line up with in-store behaviors, we triggered visit-detected surveys to nearly 16,000 consumers about their cross-channel shopping habits following a trip …

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Integrate a seamless digital + in-store experience to drive cross-channel conversion

There’s no denying e-commerce has turned the retail industry on its head. Today’s customers no longer experience any one aspect of a brand in a vacuum—and they have elevated expectations for touchpoint integration. Featuring research from Forrester’s “The New Paradigm Of Retail” report, Forrester predicts US consumers will spend more than $915 billion online by …

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