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Tag: crossselling

5 Practical steps to boost your cross-selling strategy

In our previous post Cross-selling Analytics: Discovering the Correlation Matrix¬†we made a introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the leading usages of this Matrix applies to cross-selling strategies. For the uninitiated, cross-selling is the action or practice of selling an additional product or service to an existing …

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