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Tag: CSA

CSA Exclusive: Anthropologie digs into roots of event marketing

A trendy lifestyle retailer is ensuring its in-store marketing events make a splash. Anthropologie, part of the URBN retail group which also includes flagship brand Urban Outfitters, is creating transparency in how it programs and promotes marketing events at its stores. The retailer is leveraging the Splash event marketing platform to obtain insight into the …

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CSA Exclusive: New sports e-tailer brings human expertise to digital shopping

A new e-commerce platform provides personalized recommendations – from actual people. Chain Store Age recently spoke with Eduardo Vivas, CEO of online outdoor sports retailer Curated, about his company’s distinctive approach to e-commerce. Curated matches shoppers with real experts for free customized product recommendations.  Customers first fill out a quick questionnaire on Curated.com, providing basic …

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CSA Exclusive: Q&A with Bob Phibbs, ‘The Retail Doctor’

A prominent industry thought leader sees trained employees and engaged customers as critical to retail success. Chain Store Age recently had the opportunity to speak with Bob Phibbs, CEO of retail consulting firm The Retail Doctor, about how retailers can most effectively deploy technology to meet today’s most pressing challenges. Phibbs, who also serves as …

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CSA Exclusive: Pilot Flying J steers toward personalization

A travel center retailer is increasing mobile loyalty participation and penetration with cloud-based data management. In an interview with Chain Store Age, Tyler Tanaka, senior director of digital, loyalty and brand marketing at Pilot Flying J, described how the retailer has worked with Deloitte Digital and Salesforce to maintain its customer data so it can …

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CSA Exclusive: Pilot Flying J steers toward personalization

A travel center retailer is increasing mobile loyalty participation and penetration with cloud-based data management. In an interview with Chain Store Age, Tyler Tanaka, senior director of digital, loyalty and brand marketing at Pilot Flying J, described how the retailer has worked with Deloitte and Salesforce to maintain its customer data so it can be …

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CSA Exclusive: Top 10 e-commerce scams

Not every enticing online offer is genuine. Chain Store Age recently spoke with Alan Brill, a senior managing director in Kroll’s cyber risk practice, about the top 10 tactics scammers use to commit fraud against online shoppers. Following is a summary of each scam with brief advice on detecting them. Sure, that toy is unavailable …

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CSA Exclusive: How holiday sales are evolving

Cyber Monday sales may be starting to eclipse those of Black Friday, among other changes happening in holiday retailing.  Dr. Dora Bock, associate professor of marketing in Auburn University’s Harbert College of Business, recently shared some thoughts with Chain Store Age on how changes in Black Friday and Cyber Monday trends fit into a larger …

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CSA Exclusive: Resale retail giant ThredUp gains insight into unique items with AI

A popular omnichannel resale retailer is identifying “one-of-a-kind” product attributes – at scale. ThredUp, a digitally native apparel resale retailer that operates an online marketplace as well as in-store shops at Madewell, J.C. Penney, and Macy’s stores, has a constantly growing inventory of more than 3 million items. Karen Clark, VP of marketing and communications, …

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CSA Exclusive: Barnes & Noble College engages Gen Z on their terms

A leading college retailer provides Gen Z students with much more than books. Operating 777 brick-and-mortar stores and 714 e-commerce sites at colleges across the country, Barnes & Noble College has a unique frontline perspective on the wants and needs of its primarily Gen Z customer base. Ken Wincko, VP marketing of Barnes & Noble …

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CSA Exclusive: Chipotle will fill your order – however and wherever you choose

Chipotle Mexican Grill is connecting the digital and in-store sides of the customer experience. Nicole West, Chipotle’s VP, digital strategy and product, recently spoke with Chain Store Age about a wide-ranging digital transformation occurring at the global casual dining chain.  “We have always been focused on customer experience,” said West. “But customer expectations are evolving, …

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