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Tag: customization

Hyper-customization – The Fashion Retailer

As introduced in the previous post Co-Design: Innovation at the intersection, hyper-consumption and hyper-individualism enabled by technology in the phygital arena are offering customers infinite choices. It´s the long tail of brands and products that create the long tail of customers (from a mass/cebra target to YOU). Nowadays, some leading companies are already segmenting their …

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CEOs and regional supermarket players predict growth to be fueled by customization and assortment of products

At India’s largest food retail intelligence event, India Food Forum 2020, industry leaders from grocery segment shared sharp insights on the Indian industry and presented ideas to drive its growth. India Food Forum 2020 began on February 05 at the Renaissance Hotel, Mumbai. The closing session flagged of with a category insights from grocers. After …

CEOs and regional supermarket players predict growth to be fueled by customization and assortment of productsRead More

Mountain Hardwear eases customization – with AR

Get great content like this right in your inbox. Subscribe A specialty outdoor equipment brand is enabling customers to virtually build personalized ski kits via a new app feature. Mountain Hardwear, a wholly-owned subsidiary of Columbia Sportswear, is providing an augmented reality (AR) shopping experience on its consumer app. Customers can start with a ski …

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