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Tag: denim

JC Penney revamps women’s clothing brand Ana, with a focus on denim

J.C. Penney is revamping one of its biggest in-house women’s apparel brands to focus more on denim and casual looks. The relaunch, announced Thursday, is part of Penney’s strategy to pull itself out of a sales slump and remain relevant as more and more people turn to Amazon for clothing. Starting Thursday, its Ana brand will have …

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