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Tag: digitally

Marketing strategies will be socially oriented, digitally focused in COVID times: CEO Pepe Jeans

With the government partially lifting the lockdown with conditional relaxation in selected states, businesses are feeling optimistic. While essential items continue to remain a key priority, the purchase of non-essential items continues to be prohibited. The lockdown has resulted in financial suffering for a majority of fashion brands. Businesses are now hoping that there will …

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Macy’s reaches out digitally to engaged couples via new partnership

A wide assortment of private label Macy’s products is now available on a popular online wedding planning site.  Customers who create digital wedding registries using the Zola site can register for more than 2,000 private label and exclusive gift items from Macy’s across categories including bedding, bath, tabletop, and home. Zola is the only source …

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Study: What do consumers digitally search for during the holidays?

Get great content like this right in your inbox. Subscribe Holiday shoppers want to find their way to toys and booze. A new study on global consumer search behavior from search technology provider Yext found that searches for directions to toy stores rise up to 231% above average on Dec. 19. Meanwhile, online requests for …

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Digitally native retailers join PREIT’s mall line-up

Four retailers founded online are expanding their brick-and-mortar footprints. Real estate investment trust PREIT is welcoming four brands that were formerly online-only to two of their properties: Cherry Hill Mall, in Cherry Hill, N.J., and Woodland Mall, in Grand Rapids, Mich. “As the retail ecosystem continues to evolve, the mall platform offers a tremendous opportunity …

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Digitally native Adore Me expands store footprint

Get great content like this right in your inbox. Subscribe Adore Me has gone big in Tennessee. The direct-to-consumer lingerie startup opened its sixth store to date, at Hamilton Place Mall in Chattanooga, the largest shopping complex in Tennessee. The 7,000-sq.-ft. store is Adore Me’s largest location to date. The interior decor reflects the brand’s …

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Ralph Lauren welcomes customers to the world of Polo – digitally

Get great content like this right in your inbox. Subscribe Ralph Lauren Corp. is launching digital product identities (IDs) for tens of millions of Ralph Lauren products, starting with the Polo brand. By scanning the digital product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, …

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