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Tag: Directtoconsumer

Disrupting the Online, Direct-to-Consumer Retail with Dynamic Pricing

Winning Consumers with Dynamic Pricing for DTC Brands In the last decade, with the growth of eCommerce, DTC or direct-to-consumer retail has gained momentum. Infact, today there are more than 400 DTC brands disrupting the retail model, offering a more personalized user experience, and winning customers and market share. It is only a matter of …

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Adidas reports fast direct-to-consumer growth as online sales grow by 51%

Adidas said today that its direct-to-consumer sales grew in the third quarter of its financial year as customers bought online and as most of its own shops reopened from coronavirus lockdowns. But in its largest channel – wholesale – trade continued lower than at the same time last year.   The update came as the …

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Direct-to-consumer Everlane to drop anchor in Boston

A clothing brand known for its “radical transparency” is expanding in the brick-and-mortar space. Everlane will open in spring 2020, at Boston Seaport, the largest current development project in Boston. The 2,300-sq.-ft. store, Everlane’s sixth physical location and first in the Bay State to date, will feature the brand’s signature minimalist design, with a focus …

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The direct-to-consumer strategy is making a run at Amazon’s throne

As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon‘s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. It’s creating a flywheel that handles every step of the ecommerce process from shipping to returns and even one-day …

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Opening stores is a priority of direct-to-consumer brands 

Get great content like this right in your inbox. Subscribe An overwhelming majority of direct-to-consumer brands report they are profitable, and looking to expand globally. That’s according to new research by the Interactive Advertising Bureau (IAB), which also found that DTC brands using diversified media channels—including online and print display ads, direct mail, and television—in pursuit …

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Direct-to-consumer footwear brand Taft opens its first store

Get great content like this right in your inbox. Subscribe Another digitally native retailer has made the jump to brick-and-mortar. Men’s footwear brand Taft has opened its first-ever store, in Manhattan’s SoHo neighborhood. Founded in 2014, the brand has amassed a following among athletes, celebrities and other influencers. Taft shoes are produced in Spain and …

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