0$0.00

No products in the cart.

Tag: ditched

How Abercrombie & Fitch ditched its past to try to bring shoppers back

Crafting a brand is hard work. But harder still is reimaging it. Sister brands Abercrombie & Fitch and Hollister were the go-to shops for teens in early 2000s. But as Abercrombie cultivated its rebellious image with half-naked models, controversies piled up, and its popularity fell. By late 2013, activist investors arrived on the scene and …

How Abercrombie & Fitch ditched its past to try to bring shoppers backRead More