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Tag: Dry

Brewers embrace Dry January as US beer consumption declines

A still image from Heineken O.O video ad Source: Heineken Americans are drinking less beer, encouraged by trends like Dry January. But brewers like Molson Coors Beverage and Heineken are trying to use the monthlong sobriety challenge to promote their beer. Dry January started in the United Kingdom in 2013. Since then, the movement has …

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