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Tag: DTC

Nest Bedding refreshes competition in omnichannel, DTC

The bed-in-a-box industry is growing as consumers increasingly look to buy mattresses and other bedding items online to be directly delivered to their homes. And many of these companies have learned that there is a benefit to including physical store component, whether it be a permanent storefront, such as Casper in New York City, or …

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Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. Madeline Cyr: You predict that …

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Exclusive Q&A: Fast-growing mattress brand springs to success in DTC retail

A memory foam bed-in-a-box mattress brand designed for every kind of sleeper has found success by designing superior products based on customer data. The brand, Nectar by Resident, sells its mattresses across channels, leveraging its customer-first approach and product expertise.  Launched in 2017, it was named the fastest-growing e-commerce retailer in North America in Internet …

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