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Tag: emarketer

eMarketer: Instagram’s ad revenues explode

Instagram’s U.S. growth rate is on the decline even as ad spending on the platform is soaring.  Instagram’s ad revenues continue to grow at high double-digit rates, according to eMarketer. It expects the social media platform to generate $9.45 billion in ad revenues in 2019, and grow 46.6% to $13.86 billion in 2020.  The explosive …

eMarketer: Instagram’s ad revenues explodeRead More

eMarketer: Instagram’s ad revenues explode

Instagram’s U.S. growth rate is on the decline even as ad spending on the platform is soaring.  Instagram’s ad revenues continue to grow at high double-digit rates, according to eMarketer. It expects the social media platform to generate $9.45 billion in ad revenues in 2019, and grow 46.6% to $13.86 billion in 2020.  The explosive …

eMarketer: Instagram’s ad revenues explodeRead More

eMarketer, Retail News, ET Retail

San Francisco: Amazon is eating into Google‘s giant slice of online search advertising in the US as businesses target the online retail platform’s shoppers, according to an eMarketer forecast released on Tuesday. Google will continue to dominate the market for serving up ads along with search results, but Amazon and “smaller players” including Walmart, Target, …

eMarketer, Retail News, ET RetailRead More