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Tag: embrace

Malls embrace Phy-gital retail to add value to the customer’s journey

The dynamics of the retail industry are rapidly changing globally. The world has seen a transition in the way consumers shop at the mall. To satisfy these burgeoning customer needs, not only retailers but malls as well are embracing technology to reach modern shoppers. While technology has definitely made life easier for consumers, mall developers …

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Brewers embrace Dry January as US beer consumption declines

A still image from Heineken O.O video ad Source: Heineken Americans are drinking less beer, encouraged by trends like Dry January. But brewers like Molson Coors Beverage and Heineken are trying to use the monthlong sobriety challenge to promote their beer. Dry January started in the United Kingdom in 2013. Since then, the movement has …

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Three reasons U.S. retailers should embrace Singles Day

There is no reason why the U.S. should miss out on the world’s biggest e-commerce event. Invented as an ironic celebration of singlehood by Chinese college students in the 1990s, Singles Day has evolved into a 24-hour online sales extravaganza that leaves Prime Day in its dust. Spearheaded by Chinese e-commerce juggernaut Alibaba and observed …

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