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Tag: engagement

AEO Revamps Tiered Loyalty Program To Build Engagement

AEO is rolling out a redesigned All Real Rewards customer loyalty program for both the American Eagle and Aerie brands. The retailer seeks to simultaneously simplify and personalize the experience of the points-based program by offering three levels of membership that earn points faster than before. Shoppers receive a varying number of points for every …

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Brand engagement strategies during COVID-19

With majority of the population maintaining social distancing and working from home to cease the spread of the deadly coronavirus infection, this is one of the most unprecedented times for brands to engage with their customers and stay connected. As times are changing every single day, it will be a task to build a bond …

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Technology integration: The vital centrepiece at the heart of great customer engagement

With retail no longer limited to the sales floor, retailers recognise that each interaction is now much more than a transaction. The traditional checkout remains important, of course, but customers expect fast, easy, personalised service – regardless of location, device or platform – at every touchpoint. It is from this perspective that Ergonomic Solutions will …

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McDonald’s creates digital customer engagement team as part of its tech push

McDonald’s crowds at self-service kiosk. Jeffrey Greenberg | Universal Images Group | Getty Images McDonald’s is creating a team focused on digital customer engagement as the restaurant industry continues to look to technology as a key way to boost sales. The new team is part of the fast-food giant’s strategy to use technology to reach …

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