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Tag: engages

CSA Exclusive: Barnes & Noble College engages Gen Z on their terms

A leading college retailer provides Gen Z students with much more than books. Operating 777 brick-and-mortar stores and 714 e-commerce sites at colleges across the country, Barnes & Noble College has a unique frontline perspective on the wants and needs of its primarily Gen Z customer base. Ken Wincko, VP marketing of Barnes & Noble …

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