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Tag: ethnic

Coke to advance beverage localisation, enhance ethnic drinks’ portfolio

Beverage localisation along with enhancement of ethnic drinks’ portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major’s local arm manufactures all products in India, while almost all drinks’ ingredients are sourced from here. “We have …

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