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Tag: evoking

Tata Tea Premium relaunches the brand by evoking regional pride

Tata Tea Premium, the flagship brand from the iconic Tata Tea’s diverse portfolio has redefined category codes with an innovative, first-ever ‘hyperlocal marketing’ approach for the brand’s restage. The iconic brand, Tata Tea Premium, has kicked off its restage with the launch of a localized multi-regional campaign across its core markets, beginning with Uttar Pradesh …

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