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Tag: Exercise

Nike gets more exercise app users, and it’s driving online sales

Nike‘s stores might be temporarily shut due to COVID-19, but the sportswear giant is getting more people to sweat during stressful times. With many gyms like Equinox shut down, people are turning to its apps, and that is helping boost its e-commerce business.  “During a time of adversity around the globe, we’ve had to adjust …

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Powerade is launching 2 new product lines as exercise habits change

Powerade is adding two new product lines as consumers’ exercise habits change and rival Gatorade makes a comeback. The Coca-Cola brand announced the addition of Powerade Power Water and Powerade Ultra to its portfolio on Wednesday. The last time it introduced a new sports drink line was 2007, when it released Powerade Zero. The new …

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Peloton commercial highlights issues with gifting big-ticket items

Peloton holiday ad. YouTube If you cover your eyes on Christmas morning, are you expecting to open them up and see a Peloton? If you haven’t already heard, that’s the premise of a new holiday commercial from the home fitness company. And it’s attracting some criticism on social media. That’s in part because the ad …

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