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Tag: exiting

Why Domino’s Pizza is exiting Iceland, Norway and Sweden

Iceland is a notoriously tough market for international fast food chains to break into. Domino’s has been the exception — the American pizza chain has 37.6% market share in Iceland’s fast-food industry, according to Meniga. But that affinity doesn’t extend to other Nordic countries. In Sweden and Norway, Domino’s is struggling. Domino’s Pizza Group, the …

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