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Tag: FBB

Shoppable ads pop up on TikTok, Retail News, ET Retail

BENGALURU: Shoppable advertisements have started making a frequent appearance on TikTok, the popular short video Chinese app, possibly indicating a step towards ecommerce in India. By tapping on the video advertisement, users are redirected to a microsite where they can browse and shop, while still being on the TikTok app. TikTok had rolled out this …

Shoppable ads pop up on TikTok, Retail News, ET RetailRead More