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Tag: final

Retailers welcome initial trade agreement but final deal is needed 

The U.S. and China announced Friday they have reached a phase one trade deal that includes some tariff relief. The agreement, whose precise conditions are still being negotiated,  cancels the implementation of a 15% tariff on $156 billion in Chinese imports, primarily consumer goods such as toys, clothes and electronics, which had been scheduled to …

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Chief marketers face a ‘final fight for survival’

Large corporates including McDonald’s, Uber and Johnson & Johnson no longer have chief marketing officers (CMOs) and the role risks becoming outdated next year, according to a new report. The digital age has meant that consumers have more ways of experiencing a company than ever: from the ads they see on their Instagram feed to …

Chief marketers face a ‘final fight for survival’Read More