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Tag: FMCG sales

e-commerce: Ecommerce to contribute 5% or $4 billion to FMCG sales by 2022

Mumbai: Nielsen expect ecommerce to contribute about 5% to overall fast moving goods market, and treble sales to reach $4 billion sales by 2022. At present, online account for 2% of FMCG sales at $1.2 billion and while the market researcher anticipates all channels to grow, general trade contribution could shrink by 400 basis points, …

e-commerce: Ecommerce to contribute 5% or $4 billion to FMCG sales by 2022Read More