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Tag: Gen

Here’s what Gen Z, millennials like — and dislike — about in-store grocery shopping

While many younger consumers have purchased groceries online, it is not their preferred destination when it comes to food shopping. That’s just one of the unexpected trends in grocery shopping habits revealed in a new survey from the University of Southern California Marshall School of Business. The study, which was authored by Diane Badame, indicated that …

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Study: These features draw Gen Z to the grocery store

Get great content like this right in your inbox. Subscribe Grocers seeking younger customers need to focus on technology and convenience. According to the “Consumer Connect Q4 2019” study from retail market intelligence firm IRI, the number one factor that will attract Gen Z shoppers to a particular grocery store is technology that makes shopping …

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Kronos: This is the best way to recruit Gen Z workers

The newest generation of employees has some old-school motivations for choosing a job. According to a global study of Generation Z (teens and early twentysomethings) in the workplace from The Workforce Institute at Kronos, “How to Be an Employer of Choice for Gen Z,” more than half of respondents worldwide (54%), including 59% in the …

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Gen Z holiday shoppers opt for stores over online

Gen Z is technically savvy, but when it comes to holiday shopping they are more likely to head to the mall than the generation that preceded them.  Gen Z is less likely than millennials and Generation X to shop online, according to a report from The NPD Group. Gen Z is also ready for Black …

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Gen Z will head to brick-and-mortar stores this holiday season

Hill Street Studios | Getty Images Generation Z may be the first generation to have grown up with cellphones and laptops, but that doesn’t mean they’ll do their holiday shopping online. The young generation is less likely than millennials and Generation X to shop online, according to a report from The NPD Group based on …

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CSA Exclusive: Barnes & Noble College engages Gen Z on their terms

A leading college retailer provides Gen Z students with much more than books. Operating 777 brick-and-mortar stores and 714 e-commerce sites at colleges across the country, Barnes & Noble College has a unique frontline perspective on the wants and needs of its primarily Gen Z customer base. Ken Wincko, VP marketing of Barnes & Noble …

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