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Tag: generations

Survey: Generations differ on importance of sustainability

Who your customers are may factor into sustainability decisions. According to “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” a new survey from digital testing platform First Insight, 62% of Gen Z respondents prefer to buy from sustainable brands, on par with millennials, while 54% of Gen X and 44% of the …

Survey: Generations differ on importance of sustainabilityRead More

Survey: Generations differ on importance of sustainability

Who your customers are may factor into sustainability decisions. According to “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” a new survey from digital testing platform First Insight, 62% of Gen Z respondents prefer to buy from sustainable brands, on par with millennials, while 54% of Gen X and 44% of the …

Survey: Generations differ on importance of sustainabilityRead More