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Tag: headwear

Omnichannel headwear retailer boosts search conversion rate

Hat Club is supporting customers in searches for highly specific product styles. The Tempe, Arizona-based startup, backed by Boston Celtics legend Danny Ainge, sells headwear products online and in 10 brick-and-mortar stores. Rather than use polished online imagery, the retailer posts photos of real customers wearing items on the street.  Hat Club found that its …

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